Musikmesse Frankfurt has been redefined - new concept and all. But, the show is not the only thing that has been redefined. No, we wasted no time, as we introduced our new Personal Reference Monitor - LYD: the redefinition of Personal Reference Monitors.
Interview on Interview
The introduction of LYD lured in the industry media, and what a reception. Ashley Shepherd, a Product Specialist and author of the LYD manual, was asked to feature in a number of different videos about the new LYD. Some of them have already gone live with Sound on Sound and Gear4Music being some of the first to upload.
I was impressed by the interest many industry media outlets showed. Within the first 30 minutes, we had already presented the new LYD monitors to three different sites such as Sound On Sound and Gear4Music – all in the surroundings of our comfortable Copenhagen-style demo apartment,” Ashley says.
Our On-set Producer
In our Copenhagen-style demo apartment, Morten Kolding, our on-set producer, has been mixing and producing music on the new LYD monitors all day – using sounds recorded in Hall 9 here at Musikmesse. However, producing music at Musikmesse has proven quite the challenge:
“We have noise from every which direction, so listening to what you make becomes difficult. It’s a challenge because you have to come up with new strategies – on the spot might I add – for creating something and demoing it for people,”
Learn more: The Personal Reference Monitor redefined - LYD.
“But don’t get me wrong, it has been a fantastic experience so far; the vibe is supreme. We have had people from all around the world listening to our mixes and the LYD monitors. And they were impressed with our stand and our monitors,” Morten finishes.
Below, you'll find a selection of the best images we have captured throughout the first day here at Musikmesse Frankfurt.